WebTrends shows Marina del Rey in geographic reports
Ever questioned why a lot of your traffic in your WebTrends reports comes from Marina del Rey? It’s because of new IP addresses not known by your Geotrends database.
The Geotrends database is fuelled by the IANA, the Internet Assigned Numbers Authority. Their role on the internet is to keep record of all IP Addresses, they maintain the register who ows which IP Addresses. Now not all IP Addresses have a owner, there still are some addresses available though they are running out of stock (hence the introduction of IPv6). All IP Addresses that do not have an owner yet, are hold by IANA. That means that if you lookup an IP Address from one of the Regional Internet Registries, you will see the address of IANA
Now here it comes… the IANA is located in Marina Del Rey: http://www.iana.org/contact.htm. This is why you see Marina Del Rey in your reports. A simple solution is to keep your GeoTrends database updated.
