Online Marketing Trends

I found this interesting blog post about the Web Analytics market in the US. John Goad reproduces Anil Brata’s post based on the job aggregator sites indeed.com and simplyhired.com, which list a lot of jobs requiring web analytics knowledge.

“Both indeed.com and simplyhired.com show an upward trend in open positions. Web Analytics jobs listed on indeed.com are up 16.16% from last month.”

 His key findings are:

1. WebTrends experience is in most demand. Till last month (May 1st snapshot) Omniture was the most demanded tool experience followed by Webtrends.
2. Webtrends related jobs are significantly up compared to last month.
3. WebTrends related jobs are 12% higher than Omniture related jobs. Last month Omniture was in lead.
4. Visual Sciences showed a big jump in open positions, around 140 compared to 1 last month.
5. Open jobs related to other tools (except Omniture, WebTrends, Visual Sciences) remained about at the same levels as last month.

Read the full article about jobs requiring Web Analytics knowledge.

This entry was posted on Thursday, June 7th, 2007 at 10:40 am and is filed under Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.