Visual Sciences, HBX, Certificate in Digital Marketing and Google AdWords
HBX Analytics
I have had some busy weeks lately. Last week Fulton Yancy from Visual Sciences visited our office for a HBX Analytics training. Fulton Yancey has previously worked for WebTrends and since we work with the WebTrends software extensively he has been able to give us a good understanding of the differences between HBX Analytics and WebTrends. It actually made me forgive the fact that HBX Analytics is an ASP based service instead of hosted-yourself.
Visual Sciences
This week my colleague and I flew to London to have a Visual Sciences training for Visual Site at the EMEA Partner Certification days. This training was our first real handson experience with the software where we could actually work with it. Our first experience was at the partner day in Hoofddorp last May. We absolutely love the products, it is such an high level analytics tool you just have to have it when you see it. After the 3 days of Visual Sciences brainwashing 
After the training we did an examination which was quite demanding actually.
Google AdWords
My Qualified Google AdWords Professional certification is about to expire in November. That means that I will have to re-examinate soon. Actually since iMETRIX saw the light two weeks ago this couldn’t be a better moment to browse through all new features that have been added to Google AdWords over the past two years. Some things that come in mind are advertising on Google Maps, mobile ads, the AdWords editor software, Website Optimizer, Google Analytics etc. etc. I can imagine a lot of people who are not using Google AdWords every day will get lost somewhere and won’t be able to get all out of the system.
Certificate in Digital Marketing
In one of my previous posts I mentioned the digital marketing plan I had to make as my first assigment for the IDM Certificate in Digital Marketing certification. I have been working hard for it but managed to output a digital marketing plan on time and actually I was happy with the result. Last Friday I received my mark and I’m happy to tell that I passed this first assigment. YAY!!!
