Omniture completes acquisition of Visual Sciences
It’s official; Omniture has completed the acquisition of Visual Sciences. The Visual Sciences stock has been removed from NASDAQ, www.visualsciences.com redirects to the Omniture website.
Here are some notable changes (taken from Jupiter Research):
Omniture Discover OnPremise will utilize the Visual Sciences Platform 5 technology and page tags from VS can populate SiteCatalyst data, which will appear in the integrated interface. Omniture will maintain its legacy Omniture Discover (hosted) segmentation solution.
Omniture’s Search Center now appears under the header of Site Search and Content, where they wasted no time in incorporating Visual Sciences’ Publish Web Content Management Solution.
The popular HBX Analytics solution will be rebranded as Omniture SiteCatalyst HBX. Although HBX should be placed on an endangered species list, because the product will likely be phased out. Omniture states that HBX, “will continue to be supported until the key features have been integrated into Omniture SiteCatalyst”. HBX has had a long ride, from Hitbox to WebSideStory’s HBX, to Visual Sciences’ HBX and now Omniture. It looks like it’s finally time to retire the jersey and move on.
