Stop guessing your website’s worth
I have to share the best parts of the article that was submitted to the Web Analytics Association site by “A Couple of Chicks,” an Internet Marketing, Distribution & Revenue Measurement Company.
“Integrated Solutions is the answer. Don’t be afraid of the Internet as a Marketing medium. Take the best elements across all marketing communication channels; extract the best ways to translate your organic and paid marketing to become a powerful message that speaks to the correct audience.
The key to doing this well is measurement. Website Analytics or “tracking your conversions” to know who exactly your customer is and how they are spending is the next wave in being able to market effectively to Gen X and Y. Why guess what their search and spend habits are if there are tools to show you exactly how to market your business to the audience you are looking to attract?”
That’s correctly said, why should you keep on guessing what worth your website has. Push in those tools and convince your management that your website is not business card but the lead generator instead.
“Times have changed, however as marketers, there our many of us who haven’t. It is not uncommon to have a designer create your website, have a separate SEO work on optimization, and have your Marketing department orchestrate their budget without even thinking of what percentage they are allocating towards online distribution. In fact we see a lot of budgets not only geared toward offline traditional marketing efforts, but focused on unprofitable low return market segments instead of higher revenue generating verticals because that it the way it has always been done!
It is time to prepare your Brand Marketing for the present, the future and beyond by looking at who you are targeting, how you are marketing to them, and whether or not you really know your customer. It is time to make room for the new marketing medium within your traditional marketing mix. It is time to hurry up and get optimized!”
http://www.acoupleofchicks.com/
www.omtrends.com
