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Live visitor interaction with Woopra

Woopra is a new web analytics tool which enables you to live interact with your website visitors, based on their activity.

Thanks to the new Dutch web analytics website Webanalisten.nl I got to hear about Woopra. This new tool, which currently is in Beta with 50.000 websites, enables you to interact with your website visitors based on their activity. The tool shows you what is happening on your website at this very moment. I currently have implemented the copy & paste JavaScript code for Woopra on three of my websites and it is fun to see what my visitors are doing, where they come from and where they live.

In the screenshot below you see a visitor from Brazil, who landed on the homepage of my Madonnashop website after doing a search for an image at Yahoo Image Search for “madonna cd promo” . After landing on the homepage, this visitor did a search, and visited a detail page.

Woopra Live
Woopra Live

Now I would have been able to start a chat with this customer but unfortunately the Woopra chat screen does not always show correctly on my website. Probably because the site isn’t W3C compliant and has some small HTML errors which still have to be fixed.

Woopra Chat
Woopra Chat
 
I do think that live interaction and live per-visitor (clickstream) analytics is the unique selling point of Woopra, the software also gives regular reports like entry and exit pages, most popular pages and a nice Geographic view.
 
Woopra analytics
Woopra analytics
 
The Dashboard shows you an overview of what has been happening on your website for the last period. It shows referrers, search phrases, number of visitors and pageviews and most popular pages:
 
Woopra dashboard
Woopra dashboard
You just have to try this yourself. Go to the Woopra website, sign up and copy&paste the code on your website. Don’t expect it will replace your current WebTrends or Omniture reports, it does give you new insights and learning’s due to the interaction based approach.
The video below is a recording of what Woopra looks like when a site is been Digg-ed. It also gives a nice overview of the application:

 

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This entry was posted on Sunday, October 19th, 2008 at 12:32 pm and is filed under Web Analytics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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