Search Engine Optimation – An hour a day

July 11th, 2007

Recently I bought the book Search Engine Optimization : An Hour A Day. This book is written by Gradiva Couzin (who calls herself the left brain) and Jennifer Grappone (who calls herself the right brain). I assumed this book would give me new insights to my already broad knowledge of search engine optimization.

Search Engine Optimization - one hour a dayWith a flight trip of 14 hours to and from Bangkok - Thailand in front that should be enough of time to spam my both brain sides with a lot of new information about SEO. Unfortunately my assumption wasn’t justified. The book seems to be written for people who are completely new to search marketing. It takes your hand and uses a lot of words to explain relatively simple things. After some pages I decided to skip everything I didn’t already know and actually I was at the end before I knew.

Unfortunately I just can not reccommend this book unless you are really new to the world of left and right brains ;) If so, buy the book at Amazon: Search Engine Optimization: An Hour a Day

Posted in Search Engine Optimization (SEO) | No Comments »

Second Life Analytics with Tam Tam’s SL-Monitor

July 9th, 2007

My former Tam Tam colleague Jeroen Hulscher has been working hard on making it possible to see what happens with your properties at Second Life.

Second Life MonitorJeroens’ subject for final was making an application that gives you insight on metrics we know from traditional web analytics tools. These includes Visitors by Day, Visitors per Hour,  Last x Visitors among others but also very Second Life-specific metrics like Visited Places, Used Objects etc.

The application is still in beta but I’m sure that will change as customers’ demand will grow. Take a look at the SL Monitor website for more information.

Posted in Online Marketing, Web Analytics | 1 Comment »

Visualize web analytics with Visitor Ville

July 8th, 2007

Last Friday my attention got distracted by an interesting blog post about visualizing web traffic and comparing Visual Sciences with Visitor Ville. Now I must admit that I already am enthousiastic about what I’ve seen at the partner launch event of Visual Sciences last june so I was very interested about what could be better in visualizing web analytics.

Visitor Ville villageEntering the website of Visitor Ville made me think about an computer game, like Sim City. “Could it be any good” I asked myself. I just had to try the software and actually, it took me only a few minutes to add the tracking code to my website footer and the first results from the application were there….. I could see people comming to my site with busses, helicopters. Walking through the streets from house to house….

Was it the jetleg from flying back from Bangkok to Amsterdam? No, it is real. Visitor Ville gives you insight in your web traffic through a village that has houses or flats (your pages), busses (search engines), helicopters (your VIP visitors), persons (your visitors) etc. Its like Second Life meets Web Analitics.

You really should check this out. You can get a free 7 day trial and in case you want more then 7 days, you can use discount code “OMTRENDS” to get 10% off from their already low monthly plans.

Posted in Web Analytics | No Comments »

Back from Hong Kong and Thailand

July 7th, 2007

Dave in ThailandThis summer our holiday target was Hong Kong and Thailand. We started with a 3 days stay in Hong Kong and took a flight to Bangkok to join a group of 6 Dutch people, a Thai tour guide and a Thai driver. We did the 15 day North-Thailand trip provided by FOX.

I must say that this was one of the most beautiful places we’ve seen. Hong Kong has amazing architecture with the thousands and thousands of flats while the temples and Thai culture feels like a warm welcome and invites you to learn about the Thai believes. Feel free to browse through or photographs to see the beauties we’ve seen; Dave & Edwin in Hong Kong & Thailand.

Posted in General | No Comments »

WebTrends buys Swedish analytics consultancy company

June 15th, 2007

WebTrends is expanding it’s base of consultants with the purchase of Swedish analytics firm Webcontrol.

With this aquisition WebTrends shows that they are not only into building great software but also see consulting as one of their services. Currently WebTrends works with an large partner network of web (analytics) agencies and related type of companies. This could well change in the future.

WebTrends buys Swedish analytics consultancy company press release.

Posted in WebTrends | No Comments »

May 2007: 0,11% of Dutch population spent 52 hours online at Second Life

June 15th, 2007

Logo Second LifeOn a total population of the Netherlands (16,3 million) 0,11% have used Second Life in May 2007 for one hour or longer, Linden Labs reports.

In a report about Second Life usage Linden Labs gives us information about traffic in the online community for the month of May. The total number of Dutch people living their second life seems a bit low at 17.130, which is 0,11% of our total population but the amount of hours spent in the online community is higher than almost any other country spends per online person. On average all Dutch online citizens were almost 52 hours online in May. Only the 82 Indonesian Second Life citizens spent more than the Dutch; they managed to be online 52,6 hours in this virtual world.

Posted in Online Marketing | No Comments »

Keep updated about yourself with Google Alerts

June 12th, 2007

Google Alerts logoEver wondered what is being written about you, your company, your competitors or your worst enemies? Then Google Alerts is ideal for you.

Google Alerts gives you real-time, once a day or once a week updates on newly indexed pages that contain your search phrase. Forget checking the search index by hand, just add your alert and choose when you want to be updated.

Posted in Online Marketing | No Comments »

Visual Sciences to sell up to $100 million in stock

June 9th, 2007

Reuters reports:

Visual Sciences Inc. (VSCN.O: Quote, Profile, Research), formerly known as WebSideStory Inc., filed with regulators on Friday to periodically sell up to $100 million in common and preferred stock, debt securities, and warrants.

The provider of real-time analytics applications said in a registration statement with the U.S. Securities and Exchange Commission that it will use the proceeds from the offering for general corporate purposes and working capital requirements.

Under a shelf registration, a company may sell securities in one or more separate offerings with the size, price and terms to be determined at the time of sale.

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Web Analytics Job Market is hotter than ever

June 7th, 2007

I found this interesting blog post about the Web Analytics market in the US. John Goad reproduces Anil Brata’s post based on the job aggregator sites indeed.com and simplyhired.com, which list a lot of jobs requiring web analytics knowledge.

Web Analytics jobs

“Both indeed.com and simplyhired.com show an upward trend in open positions. Web Analytics jobs listed on indeed.com are up 16.16% from last month.”

Web Analytics jobs tools experience

 His key findings are:

  1. WebTrends experience is in most demand. Till last month (May 1st snapshot) Omniture was the most demanded tool experience followed by Webtrends.
  2. Webtrends related jobs are significantly up compared to last month.
  3. WebTrends related jobs are 12% higher than Omniture related jobs. Last month Omniture was in lead.
  4. Visual Sciences showed a big jump in open positions, around 140 compared to 1 last month.
  5. Open jobs related to other tools (except Omniture, WebTrends, Visual Sciences) remained about at the same levels as last month.

Read the full article about jobs requiring Web Analytics knowledge.

Posted in Web Analytics | No Comments »

Google Analytics Filter Pattern Tester

May 30th, 2007

I was just playing around with Google Analytics and was missing a Filter Pattern test tool.

I found a site that gives you an online tool to test your creations; Google Analytics Regular Expression Filter Tester.

Posted in Google Analytics | No Comments »

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