During my study Certificate in Digital Marketing my knowledge of digital marketing builds up and is being refreshed alot. I want to share the most interesting parts of the online course, like the letter-lists and other facts.
What’s the difference between traditional and digital marketing. You will probaly be able to sum up the most of the points below but whether you are or not, it will certainly refresh your knowledge.
- From push to pull – Website visitors proactively seek out information. Emphasis on pull rather than push, but usually you will use a combination.
- From monologue to dialogue – Interactivity through online networks, forums, SMS and the digital television ‘red button’.
- From one-to-many to one-to-some and one-to-one – Personalisation becomes possible.
- From one-to-many to many-to-many communications – Individuals can submit content that is accessible to all.
- From lean-back to lean-forward – Digital media are high-intensity and engaging.
- The nature of standard marketing communications tools is changed – For example, more detailed information can be provided to backup advertising communications.
- Increase in communications intermediaries – Most traditional media outlets are now online, along with many others.
- Integration – A reminder about the importance and challenges of integrated marketing communications.
