The buying proces

Some ecommerce sites are so well known that we forgot how they came this far. Probably because they facillitate the buying proces in an optomal way. The buying proces can be described through the AIDA model;

  • A : Attention/Awareness
  • I : Interest
  • D : Desire
  • A : Action

To close the loop, add another letter:

  • L : Loyalty/Satisfaction

AIDA model

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