Two months ago my colleague Ferry den Dopper wrote an article for the Dutch marketing journal “Tijdschrift voor Marketing” about the evolution of the web (Web 2.0 topic) and what it means to (web) marketeers: how it affects their work and which opportunities it creates.
Today, the article was published on the journal’s affiliate website www.marketing-online.nl. And later this month, the (hard copy) journal will hold an introduction + reference to the article online.
Read the full article (PDF, 46 kB)
(please note: it’s in Dutch)
www.omtrends.com
