TechCrunch reported that Google is indeed buying Feedburner for $100 million.
“Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years. The information we have is that the deal is now under a binding term sheet and will close in 2-3 weeks, and there is nothing that can really derail it at this point,” Michael Arrington, founder of TechCrunch posted.
Google really thinks blogs are the feature and with this acquisition they also have a lot of potential new AdSense sites.