AdBrite’s Active Interstitials
I am currently doing an experiment with the Active Interstitials advertisements from AdBrite for Madonnashop. These advertisements take over the publishers’ site (the site on which the advertisement is placed). At first sight it looks like a great opportunity for advertisers to push their site to potential customers.
When an Active Interstitials is pushed to the publishers’ site, thevisitor sees a frameset that lives on the publishers’ webserver. The frameset consists of two frames; a small frame telling the visitor they are viewing an advertisement by… with a button ‘Skip this ad’ and a large frame with content from the advertiser.
This is how the current Active Interstitials for Madonna shop on the site DrownedMadonna looks:
This means that I’m showing the homepage of Madonnashop in the Active Interstitial. The visitor is able to click through the Madonna memorabilia shop without first having to click an advertisement.
Active interstitials are usually shown after a visitor’s fifth click on a publisher’s website. Generally, interstitials will be capped at once per user per day.
AdBrite gives you the opportunity to place these Active Interstitials starting at $0.01 with a minimum budget of $5 a day. When you reach this budget, this means that your Active Interstitial has been shown 500 times. If the publishers’ site does not generate enough visits, you only pay for the visits that actually saw it.
Next step for me will be to see if the advertisement actually converts 
