E-Consultancy published a short briefing from a recent E-consultancy roundtable that focused on Web Analytics, where key trends, issues, tips and tricks were discussed by attendees. I noticed that Webtrends is one of the attendees. Here are the important parts of the discussions:
- In order to embrace web analytics effectively, it is important to identify Key Performance Indicators (KPIs) for online which relate to overall business objectives.
- The web analytics vendor community still has more to do in order to demystify data and turn statistics into insightful and actionable recommendations.
- There is demand for performance-based pricing.
- Web analytics can go hand in hand with email marketing.
- In terms of integration, difficulties remain in matching up web analytics information with
More of the briefing is to be found here: http://www.e-consultancy.com/publications/web-analytics-roundtable-briefing-2005/
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