Archive for the ‘Visual Sciences’ Category

Omniture completes acquisition of Visual Sciences

Friday, January 18th, 2008

It’s official; Omniture has completed the acquisition of Visual Sciences. The Visual Sciences stock has been removed from NASDAQ, www.visualsciences.com redirects to the Omniture website.

Here are some notable changes (taken from Jupiter Research):

Omniture Discover OnPremise will utilize the Visual Sciences Platform 5 technology and page tags from VS can populate SiteCatalyst data, which will appear in the integrated interface. Omniture will maintain its legacy Omniture Discover (hosted) segmentation solution.

Omniture’s Search Center now appears under the header of Site Search and Content, where they wasted no time in incorporating Visual Sciences’ Publish Web Content Management Solution.

The popular HBX Analytics solution will be rebranded as Omniture SiteCatalyst HBX. Although HBX should be placed on an endangered species list, because the product will likely be phased out. Omniture states that HBX, “will continue to be supported until the key features have been integrated into Omniture SiteCatalyst”. HBX has had a long ride, from Hitbox to WebSideStory’s HBX, to Visual Sciences’ HBX and now Omniture. It looks like it’s finally time to retire the jersey and move on.

Posted in HBX Analytics, Omniture, Visual Sciences | No Comments »

Omniture buys Visual Sciences

Friday, October 26th, 2007

Visual Sciences just released the press release announcing Omniture acquires Visual Sciences.

The combination of Omniture and Visual Sciences creates a company with substantial scale and resources to deliver industry leading products and services that address the rapidly expanding online business optimization market. The combined company will be able to accelerate investments, meet a wider set of customer needs through a richer solution set and have a significantly greater opportunity to grow into new markets.

Posted in Omniture, Visual Sciences | No Comments »

Dave Verzijl is Visual Site Certified Analyst

Friday, October 26th, 2007

Visual Sciences Visual SiteHuray! Today I received an email from Helen from the Visual Sciences education department telling me I passed the Visual Site Certified Analyst exam. So as of now I’m Visual Site Certified Analyst :-)

The exam wasn’t a giveaway as I wrote in my other post so I’m delighted to hear that I gave the right answer on most of the questions. We’re still not able to work with the product from the office but I’m sure Ruud will arrange this asap.

Posted in Visual Sciences | No Comments »

Visual Sciences, HBX, Certificate in Digital Marketing and Google AdWords

Monday, October 8th, 2007

HBX Analytics 

I have had some busy weeks lately. Last week Fulton Yancy from Visual Sciences visited our office for a HBX Analytics training. Fulton Yancey has previously worked for WebTrends and since we work with the WebTrends software extensively he has been able to give us a good understanding of the differences between HBX Analytics and WebTrends. It actually made me forgive the fact that HBX Analytics is an ASP based service instead of hosted-yourself.

Visual Sciences 

This week my colleague and I flew to London to have a Visual Sciences training for Visual Site at the EMEA Partner Certification days. This training was our first real handson experience with the software where we could actually work with it. Our first experience was at the partner day in Hoofddorp last May. We absolutely love the products, it is such an high level analytics tool you just have to have it when you see it. After the 3 days of Visual Sciences brainwashing :) After the training we did an examination which was quite demanding actually.

Google AdWords

Dave Verzijl - Google AdWords Qualified IndividualMy Qualified Google AdWords Professional certification is about to expire in November. That means that I will have to re-examinate soon. Actually since iMETRIX saw the light two weeks ago this couldn’t be a better moment to browse through all new features that have been added to Google AdWords over the past two years. Some things that come in mind are advertising on Google Maps, mobile ads, the AdWords editor software, Website Optimizer, Google Analytics etc. etc. I can imagine a lot of people who are not using Google AdWords every day will get lost somewhere and won’t be able to get all out of the system.

Certificate in Digital Marketing

In one of my previous posts I mentioned the digital marketing plan I had to make as my first assigment for the IDM Certificate in Digital Marketing certification. I have been working hard for it but managed to output a digital marketing plan on time and actually I was happy with the result. Last Friday I received my mark and I’m happy to tell that I passed this first assigment. YAY!!! :)

Posted in Google AdWords, HBX Analytics, Online Marketing, Visual Sciences | No Comments »

WebTrends attacks HBX Analytics

Tuesday, August 21st, 2007

WebTrends Marketing Lab 2 logoToday WebTrends announced their “Move to ML2″ program through which they are offering Visual Sciences’ HBX Analytics customers to migrate to WebTrends Marketing Lab 2. They will give current HBX Analytics customers an licence credit of up to 100%.

It’s interesting to read why WebTrends offers this program. As they state in their press release, it is targeted to those “who may be uncertain about future support for their existing investment”. Maybe WebTrends suggests Visual Sciences will drop support for HBX Analytics since their tool Visual Site is much more comprehensive. Or could it be that WebTrends responds on reports that Visual Sciences settled an patent litigation with NetRatings Inc?

Read the press release: WebTrends Invites HBX Analytics Customers to Move to WebTrends Marketing Lab 2

Posted in HBX Analytics, Visual Sciences, WebTrends | 2 Comments »

Visual Sciences to be acquired?

Friday, July 13th, 2007

Yesterday Visual Sciences disclosed that the company has been approached  ”by a number of strategic buyers”. The company has hired Goldman Sachs to help evaluate potential deals. Shares of Omniture are up almost 7% ahead of Visual’s announcement. This will be interesting to keep an eye on the comming weeks…

Posted in Visual Sciences | No Comments »

Visual Sciences to sell up to $100 million in stock

Saturday, June 9th, 2007

Reuters reports:

Visual Sciences Inc. (VSCN.O: Quote, Profile, Research), formerly known as WebSideStory Inc., filed with regulators on Friday to periodically sell up to $100 million in common and preferred stock, debt securities, and warrants.

The provider of real-time analytics applications said in a registration statement with the U.S. Securities and Exchange Commission that it will use the proceeds from the offering for general corporate purposes and working capital requirements.

Under a shelf registration, a company may sell securities in one or more separate offerings with the size, price and terms to be determined at the time of sale.

Posted in Visual Sciences | No Comments »

WebSideStory, Inc. Changes Name to Visual Sciences, Inc

Friday, May 11th, 2007

Visual SciencesWebSideStory today announced they will change their brand name to Visual Sciences.

Part of their press release:

Visual Sciences, Inc., (formerly known as WebSideStory, Inc.) (NASDAQ: WSSI), a leading provider of real-time analytics applications, today announced that it has consolidated under a single brand, changing its name to Visual Sciences, Inc. In addition, the company announced its common stock, which trades on the Nasdaq Global Market, will begin trading under the symbol “VSCN” effective with the opening of trading on Thursday, May 10, 2007.

Also interersting information:

In separate announcements, the company today unveiled a new version of its real-time analytics applications technology platform (see press release, “Visual Sciences’ Technology Platform 5 Unveiled”) and a new release of its award-winning HBX Analytics (see press release, “Visual Sciences Unveils HBX Analytics 4.0”). These flagship products leverage the expertise and best-of-breed technologies from Visual Sciences to fully support customers as their analytics needs evolve with complexity and experience.

Posted in Visual Sciences, Web Analytics | No Comments »