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	<title>Online Marketing Trends &#187; Web Analytics</title>
	<atom:link href="http://www.omtrends.com/category/web-analytics/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.omtrends.com</link>
	<description>by Dave Verzijl</description>
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		<title>Exporting more rows in Google Analytics</title>
		<link>http://www.omtrends.com/web-analytics/google-analytics/exporting-more-rows-in-google-analytics/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/exporting-more-rows-in-google-analytics/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 08:28:00 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=261</guid>
		<description><![CDATA[By default in Google Analytics you can export 500 rows only. There is a solution though to export all rows you need.
Follow these steps:
1. Append this to your current URL in your GA screen: &#38;limit=x (where x is the number of rows you need ie. 50000)
2. Click the export button.
It&#8217;s easy as that!
]]></description>
			<content:encoded><![CDATA[<h2>By default in Google Analytics you can export 500 rows only. There is a solution though to export all rows you need.</h2>
<p>Follow these steps:</p>
<p>1. Append this to your current URL in your GA screen: &amp;limit=x (where x is the number of rows you need ie. 50000)</p>
<p>2. Click the export button.</p>
<p>It&#8217;s easy as that!</p>
]]></content:encoded>
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		<title>Live visitor interaction with Woopra</title>
		<link>http://www.omtrends.com/web-analytics/live-visitor-interaction-with-woopra/</link>
		<comments>http://www.omtrends.com/web-analytics/live-visitor-interaction-with-woopra/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 10:32:35 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=233</guid>
		<description><![CDATA[Woopra is a new web analytics tool which enables you to live interact with your website visitors, based on their activity.
Thanks to the new Dutch web analytics website Webanalisten.nl I got to hear about Woopra. This new tool, which currently is in Beta with 50.000 websites, enables you to interact with your website visitors based on their activity. The tool [...]]]></description>
			<content:encoded><![CDATA[<h2>Woopra is a new web analytics tool which enables you to live interact with your website visitors, based on their activity.</h2>
<p>Thanks to the new <a href="http://www.webanalisten.nl/analyse/bezoekers/toolreview-notificatie-van-bezoekacties-chat-woopracom.html" rel="nofollow" title="Webanalisten.nl"  target="_blank">Dutch web analytics website</a> Webanalisten.nl I got to hear about <a href="http://www.woopra.com" rel="nofollow" title="Woopra"  target="_blank">Woopra</a>. This new tool, which currently is in Beta with 50.000 websites, enables you to interact with your website visitors based on their activity. The tool shows you what is happening on your website at this very moment. I currently have implemented the copy &amp; paste JavaScript code for Woopra on three of my websites and it is fun to see what my visitors are doing, where they come from and where they live.</p>
<p>In the screenshot below you see a visitor from Brazil, who landed on the homepage of my Madonnashop website after doing a search for an image at Yahoo Image Search for &#8220;<a href="http://br.images.search.yahoo.com/search/images?ei=utf-8&amp;fr=sfp&amp;p=madonna+cd+promo&amp;iscqry=" rel="nofollow" title="madonna cd promo"  target="_blank">madonna cd promo</a>&#8221; . After landing on the homepage, this visitor did a search, and visited a detail page.</p>
<div class="mceTemp mceIEcenter">
<dl id="attachment_234" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-live.jpg" rel="lightbox[233]"><img class="size-medium wp-image-234   " title="Woopra Live" src="http://www.omtrends.com/wp-content/woopra-live.jpg" alt="Woopra Live" width="460" height="287" /></a></dt>
<dd>Woopra Live</dd>
</dl>
</div>
<p>Now I would have been able to start a chat with this customer but unfortunately the Woopra chat screen does not always show correctly on my website. Probably because the site isn&#8217;t W3C compliant and has some small HTML errors which still have to be fixed.</p>
<div class="mceTemp mceIEcenter">
<dl id="attachment_235" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-chat.jpg" rel="lightbox[233]"><img class="size-full wp-image-235  " title="Woopra Chat" src="http://www.omtrends.com/wp-content/woopra-chat.jpg" alt="Woopra Chat" width="460" height="328" /></a></dt>
<dd>Woopra Chat</dd>
</dl>
</div>
<div style="text-align: left;"> </div>
<div style="text-align: left;">I do think that live interaction and live per-visitor (clickstream) analytics is the unique selling point of Woopra, the software also gives regular reports like entry and exit pages, most popular pages and a nice Geographic view.</div>
<div style="text-align: left;"> </div>
<div class="mceTemp mceIEcenter" style="text-align: left;">
<div class="mceTemp mceIEcenter">
<dl id="attachment_237" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-analytics.jpg" rel="lightbox[233]"><img class="size-full wp-image-237  " title="Woopra analytics" src="http://www.omtrends.com/wp-content/woopra-analytics.jpg" alt="Woopra analytics" width="460" height="287" /></a></dt>
<dd>Woopra analytics</dd>
</dl>
</div>
<div> </div>
<div style="TEXT-ALIGN: left">The Dashboard shows you an overview of what has been happening on your website for the last period. It shows referrers, search phrases, number of visitors and pageviews and most popular pages:</div>
<div style="TEXT-ALIGN: left"> </div>
<div class="mceTemp mceIEcenter" style="TEXT-ALIGN: left">
<div class="mceTemp mceIEcenter">
<dl id="attachment_238" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-dashboard.jpg" rel="lightbox[233]"><img class="size-full wp-image-238  " title="Woopra dashboard" src="http://www.omtrends.com/wp-content/woopra-dashboard.jpg" alt="Woopra dashboard" width="460" height="287" /></a></dt>
<dd>Woopra dashboard</dd>
</dl>
</div>
<div style="TEXT-ALIGN: left">You just have to try this yourself. Go to the <a href="http://www.woopra.com" rel="nofollow" title="Woopra"  target="_blank">Woopra website</a>, sign up and copy&amp;paste the code on your website. Don&#8217;t expect it will replace your current WebTrends or Omniture reports, it does give you new insights and learning&#8217;s due to the interaction based approach.</div>
<div style="TEXT-ALIGN: left">The video below is a recording of what Woopra looks like when a site is been Digg-ed. It also gives a nice overview of the application:</div>
<div style="TEXT-ALIGN: left">
<p style="text-align: center;"> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="otv_o_581941" /><param name="flashvars" value="viewcount=false&amp;autoplay=false&amp;brand=embed&amp;" /><param name="src" value="http://www.ustream.tv/flash/video/649411" /><param name="wmode" value="transparent" /><embed id="otv_o_581941" type="application/x-shockwave-flash" width="400" height="320" src="http://www.ustream.tv/flash/video/649411" flashvars="viewcount=false&amp;autoplay=false&amp;brand=embed&amp;" wmode="transparent"></embed></object></p>
</div>
</div>
</div>
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		<title>WebTrends launches corporate blog</title>
		<link>http://www.omtrends.com/web-analytics/webtrends/webtrends-launches-corporate-blog/</link>
		<comments>http://www.omtrends.com/web-analytics/webtrends/webtrends-launches-corporate-blog/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 09:22:06 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=205</guid>
		<description><![CDATA[WebTrends just launched their corporate blog and communicate their new philosophy; openness.
Interestingly is it that WebTrends president &#38; CEO Alex M. Yoder writes that WebTrends is all about openness. In his introduction of the blog he tells us WebTrends is about &#8220;open access to data; open platform we develop upon; open exchange of information with our partners; [...]]]></description>
			<content:encoded><![CDATA[<h2>WebTrends just launched their corporate blog and communicate their new philosophy; openness.</h2>
<p>Interestingly is it that WebTrends president &amp; CEO Alex M. Yoder writes that WebTrends is all about openness. In his introduction of the blog he tells us WebTrends is about <em>&#8220;open access to data; open platform we develop upon; open exchange of information with our partners; and open communication with our customers and the rest of the web analytics community&#8221;.</em> Personally I think this is a great change of mind and a good method to get closer to their end customers.</p>
<p>Visit WebTrends blog at <a href="http://blog.webtrends.com/" rel="nofollow" >http://blog.webtrends.com</a></p>
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		<title>WebTrends tagbuilder simplifies tagging</title>
		<link>http://www.omtrends.com/web-analytics/webtrends/webtrends-tagbuilder-simplifies-tagging/</link>
		<comments>http://www.omtrends.com/web-analytics/webtrends/webtrends-tagbuilder-simplifies-tagging/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 14:43:01 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=196</guid>
		<description><![CDATA[WebTrends recently released a new online tool which simplifies building tags to track website traffic with software and hosted WebTrends solutions.
The tool can be found at http://tagbuilder.webtrends.com and has many configuration features like the use of first party cookies, click event tagging, tracking of downloads etc. Also very handy is the ability to save your [...]]]></description>
			<content:encoded><![CDATA[<h2>WebTrends recently released a new online tool which simplifies building tags to track website traffic with software and hosted WebTrends solutions.</h2>
<p>The tool can be found at <a href="http://tagbuilder.webtrends.com" rel="nofollow" >http://tagbuilder.webtrends.com</a> and has many configuration features like the use of first party cookies, click event tagging, tracking of downloads etc. Also very handy is the ability to save your configuration to an XML file for later use and duplication.</p>
<p><a href="http://www.omtrends.com/wp-content/webtrends-tagbuilder.jpg" rel="lightbox[196]"><img class="alignnone size-full wp-image-197" title="WebTrends TagBuilder" src="http://www.omtrends.com/wp-content/webtrends-tagbuilder.jpg" alt="" width="500" height="395" /></a></p>
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		<title>Google Analytics tracking of Web 2.0 activity</title>
		<link>http://www.omtrends.com/web-analytics/google-analytics/google-analytics-tracking-of-web-20-activity/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/google-analytics-tracking-of-web-20-activity/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 06:32:01 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/google-analytics/google-analytics-tracking-of-web-20-activity/</guid>
		<description><![CDATA[Soon Google will add a new feature to Google Analytics which will enable you to track activity outside your own website.
With Web 2.0 your website visitors are not necessarily playing around at www.yoursite.com only. They will probably watch a YouTube video, looking up information through Google Maps or reading comments and reviews through Widgets as part [...]]]></description>
			<content:encoded><![CDATA[<h2>Soon Google will add a new feature to Google Analytics which will enable you to track activity outside your own website.</h2>
<p>With Web 2.0 your website visitors are not necessarily playing around at www.yoursite.com only. They will probably watch a YouTube video, looking up information through Google Maps or reading comments and reviews through Widgets as part of your website. At present Google Analytics only tracks pages that have the tracking script embedded but what are your visitors doing at other Google web-properties? You simply don&#8217;t know. </p>
<p>Google will introduce a tool which enables you to track activity outside your own website. This will be enabled by inserting the so called Web Property ID into the configuration settings of other Google applications. The Web Property ID simply is the UA-xxxxxxx-x ID you are already using in your script.</p>
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		<title>Google places order at Omniture</title>
		<link>http://www.omtrends.com/web-analytics/google-analytics/google-places-order-at-omniture/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/google-places-order-at-omniture/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 05:32:26 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Omniture]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/google-analytics/google-places-order-at-omniture/</guid>
		<description><![CDATA[While losses at Omniture for the last quarter were higher than same quarter a year ago, it&#8217;s interesting to take a small part from the earnings conference call in which Omniture talks about Google Analytics:
It is true that many of our competitors compete with us on price because that’s all they have to compete with us [...]]]></description>
			<content:encoded><![CDATA[<h2 _extended="true">While losses at Omniture for the last quarter were higher than same quarter a year ago, it&#8217;s interesting to take a small part from the earnings conference call in which Omniture talks about Google Analytics:</h2>
<p _extended="true"><em>It is true that many of our competitors compete with us on price because that’s all they have to compete with us on. And we believe that kind of competition actually works in our favor. Some tools are even free as many of you know, which we do not view as negative. In fact, the company with the purported best free analytics tool placed a major order with Omniture in the second quarter, and that is probably the best estimate of all to the differentiation of Omniture from the free analytics tools.</em></p>
<p _extended="true"><em>Interestingly enough, we believe the reason these companies provide free analytics tools is so their customers who advertise in their platforms can convert visitors more effectively so they can afford to pay more for advertising. Well, that’s exactly what we do. We hope our customers convert visitors more effectively. Except that we do it for enterprise customers and mid market customers, and the providers of the free analytics tool will do it for the long end of the tail. Actually, we believe that over time we will develop closer partnering relationships with the major search engines and advertising platforms since our goal is so similar. If they are confident in their technology, they should want their customers to have objective analytics that encourage more spend on the most effective platforms.</em></p>
<p _extended="true">More info: <a href="http://biz.yahoo.com/ap/080723/earns_omniture.html?.v=1" rel="nofollow" target="_blank"  title="Omniture"><span class="t2">Omniture posts wider 2nd-quarter loss, even as sales more than double</span> </a></p>
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		<title>Google releases &#8220;Urchin Software from Google&#8221; beta</title>
		<link>http://www.omtrends.com/web-analytics/google-analytics/google-releases-urchin-software-from-google-beta/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/google-releases-urchin-software-from-google-beta/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 06:03:20 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[Urchin Software from Google]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/google-analytics/google-releases-urchin-software-from-google-beta/</guid>
		<description><![CDATA[After a long wait Google finally releases the next version of the Urchin software, named &#8220;Urchin Software from Google&#8221;. In short, Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.

You are able to download a 90 day trial [...]]]></description>
			<content:encoded><![CDATA[<h3>After a long wait Google finally releases the next version of the Urchin software, named &#8220;Urchin Software from Google&#8221;. In short, Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.</h3>
<p><a href="http://www.omtrends.com/wp-content/urchin-software-from-google.gif" title="Urchin Software from Google" rel="lightbox[180]"><img border="0" align="left" src="http://www.omtrends.com/wp-content/urchin-software-from-google.thumbnail.gif" alt="Urchin Software from Google" /></a></p>
<p>You are able to download a 90 day trial of this beta from the <a href="http://www.google.com/urchin/download.html" rel="nofollow" target="_blank"  title="Urchin Software">Google Urchin</a> site. After 90 days you will be able to purchase the product at $2995.</p>
<p>It will be interesting to see if this software version will be the next step for current Google Analytics users.</p>
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		<title>Omniture completes acquisition of Visual Sciences</title>
		<link>http://www.omtrends.com/web-analytics/visual-sciences/omniture-completes-acquisition-of-visual-sciences/</link>
		<comments>http://www.omtrends.com/web-analytics/visual-sciences/omniture-completes-acquisition-of-visual-sciences/#comments</comments>
		<pubDate>Fri, 18 Jan 2008 20:06:12 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[HBX Analytics]]></category>
		<category><![CDATA[Omniture]]></category>
		<category><![CDATA[Visual Sciences]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/visual-sciences/omniture-completes-acquisition-of-visual-sciences/</guid>
		<description><![CDATA[It&#8217;s official; Omniture has completed the acquisition of Visual Sciences. The Visual Sciences stock has been removed from NASDAQ, www.visualsciences.com redirects to the Omniture website.
Here are some notable changes (taken from Jupiter Research):
Omniture Discover OnPremise will utilize the Visual Sciences Platform 5 technology and page tags from VS can populate SiteCatalyst data, which will appear in [...]]]></description>
			<content:encoded><![CDATA[<h3>It&#8217;s official; Omniture has completed the acquisition of Visual Sciences. The Visual Sciences stock has been removed from NASDAQ, <a href="http://www.visualsciences.com/" rel="nofollow" >www.visualsciences.com</a> redirects to the Omniture website.</h3>
<p>Here are some notable changes (taken from Jupiter Research):</p>
<p><em>Omniture Discover OnPremise will utilize the Visual Sciences Platform 5 technology and page tags from VS can populate SiteCatalyst data, which will appear in the integrated interface. Omniture will maintain its legacy Omniture Discover (hosted) segmentation solution.</p>
<p>Omniture’s Search Center now appears under the header of Site Search and Content, where they wasted no time in incorporating Visual Sciences’ Publish Web Content Management Solution. </em></p>
<p><em>The popular HBX Analytics solution will be rebranded as Omniture SiteCatalyst HBX. Although HBX should be placed on an endangered species list, because the product will likely be phased out. Omniture states that HBX, “will continue to be supported until the key features have been integrated into Omniture SiteCatalyst”. HBX has had a long ride, from Hitbox to WebSideStory’s HBX, to Visual Sciences’ HBX and now Omniture. It looks like it’s finally time to retire the jersey and move on.</em></p>
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		<title>WebTrends shows Marina del Rey in geographic reports</title>
		<link>http://www.omtrends.com/web-analytics/webtrends/webtrends-shows-marina-del-rey-in-geographic-reports/</link>
		<comments>http://www.omtrends.com/web-analytics/webtrends/webtrends-shows-marina-del-rey-in-geographic-reports/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 10:36:56 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/webtrends/webtrends-shows-marina-del-rey-in-geographic-reports/</guid>
		<description><![CDATA[Ever questioned why a lot of your traffic in your WebTrends reports comes from Marina del Rey? It&#8217;s because of new IP addresses not known by your Geotrends database.
 
The Geotrends database is fuelled by the IANA, the Internet Assigned Numbers Authority. Their role on the internet is to keep record of all IP Addresses, they maintain [...]]]></description>
			<content:encoded><![CDATA[<h3>Ever questioned why a lot of your traffic in your WebTrends reports comes from Marina del Rey? It&#8217;s because of new IP addresses not known by your Geotrends database.</h3>
<p style="text-align: center;"> <a href="http://www.omtrends.com/wp-content/webtrends-marina-del-rey.jpg" rel="lightbox[177]"><img class="aligncenter" src="http://www.omtrends.com/wp-content/webtrends-marina-del-rey.jpg" alt="WebTrends Marina del Rey" width="640" height="191" /></a></p>
<p>The Geotrends database is fuelled by the IANA, the Internet Assigned Numbers Authority. Their role on the internet is to keep record of all IP Addresses, they maintain the register who ows which IP Addresses. Now not all IP Addresses have a owner, there still are some addresses available though they are running out of stock (hence the introduction of IPv6). All IP Addresses that do not have an owner yet, are hold by IANA. That means that if you lookup an IP Address from one of the Regional Internet Registries, you will see the address of IANA</p>
<p>Now here it comes&#8230; the IANA is located in Marina Del Rey: <a href="http://www.iana.org/contact.htm" rel="nofollow" >http://www.iana.org/contact.htm</a>. This is why you see Marina Del Rey in your reports. A simple solution is to keep your GeoTrends database updated.</p>
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		<item>
		<title>Tagging Google AdWords campaigns for analysis in WebTrends</title>
		<link>http://www.omtrends.com/web-analytics/webtrends/tagging-google-adwords-campaign-for-webtrends/</link>
		<comments>http://www.omtrends.com/web-analytics/webtrends/tagging-google-adwords-campaign-for-webtrends/#comments</comments>
		<pubDate>Mon, 19 Nov 2007 13:22:13 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google Analytics]]></category>
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/webtrends/tagging-google-adwords-campaign-for-webtrends/</guid>
		<description><![CDATA[We get a lot of questions about WebTrends tagging instructions for Google AdWords campaigns or Search Engine Advertising campaigns in general. Most of you may know about the existance of the WT.srch=1 parameter but there is more to think about.
If you add the WT.srch=1 parameter a destination URL will look like: www.omtrends.com/?WT.srch=1 This Query Parameter only tells [...]]]></description>
			<content:encoded><![CDATA[<h3><a href="http://www.omtrends.com/wp-content/google-search-for-visual-workstation-hbx.jpg"title="Google Search for visual workstation hbx"  rel="lightbox[169]"></a>We get a lot of questions about <a href="http://www.omtrends.com/?s=webtrends"title="WebTrends" >WebTrends</a> tagging instructions for <a href="http://www.omtrends.com/category/online-marketing/search-engine-marketing-sem/search-engine-advertising-sea/google-adwords/"title="Google AdWords" >Google AdWords campaigns</a> or <a href="http://www.omtrends.com/category/online-marketing/search-engine-marketing-sem/search-engine-advertising-sea/http://"title="Search Engine Advertising (SEA)" >Search Engine Advertising campaigns in general</a>. Most of you may know about the existance of the WT.srch=1 parameter but there is more to think about.</h3>
<p>If you add the WT.srch=1 parameter a destination URL will look like: www.omtrends.com/?WT.srch=1 This Query Parameter only tells WebTrends that the visitor came from a Paid Search advertisement, nothing less and nothing more.</p>
<p>To determine <em>which</em> Paid Search program was used (ie. <a href="http://www.omtrends.com/category/online-marketing/search-engine-marketing-sem/search-engine-advertising-sea/google-adwords/"title="Google AdWords by Dave Verzijl" >Google AdWords</a>, <a href="http://www.omtrends.com/category/online-marketing/search-engine-marketing-sem/search-engine-advertising-sea/microsoft-adcenter/"title="MSN AdCenter by Dave Verzijl" >MSN AdCenter</a>, <a href="http://www.omtrends.com/category/online-marketing/search-engine-marketing-sem/search-engine-advertising-sea/yahoo-search-marketing/"title="Yahoo Search Marketing by Dave Verzijl" >Yahoo Search Marketing</a>), WebTrends will capture the Referral information also. So if this visitor came from an AdWords campaign, WebTrends will see a Referring URL like http://www.google.com/search?sourceid=navclient&amp;ie=UTF-8&amp;rlz=1T4EGLC_enNL238NL238&amp;q=visual+workstation+hbx and translate this into &#8220;Google AdWords&#8221;, with help of the file keywords.ini:</p>
<p>[Google AdWords]<br />
ID1=.google.com<br />
KeywordIndicator1=q= </p>
<p>As you can see WebTrends will capture the q= parameter to retrieve the keywords. These are the keywords the visitor used in Google.</p>
<p style="text-align: center;"><a href="http://www.omtrends.com/wp-content/google-search-for-visual-workstation-hbx.jpg" rel="lightbox[169]"><img class="aligncenter size-medium wp-image-172" title="Google Search for visual workstation hbx" src="http://www.omtrends.com/wp-content/google-search-for-visual-workstation-hbx.jpg" alt="" width="640" height="55" /></a><a href="http://www.omtrends.com/wp-content/google-search-for-visual-workstation-hbx.jpg"title="Google Search for visual workstation hbx"  rel="lightbox[169]"></a></p>
<p>So for instance, if I search for &#8220;visual workstation hbx&#8221;, I might see iMETRIX in one of the Google AdWords advertisements. WebTrends will pick up the Search Phrase &#8220;visual workstation hbx&#8221; and report this in the out-of-the-box report Most Recent Search Phrases (Paid). <strong>Alrighty!</strong> you think?</p>
<p>Not really <img src='http://www.omtrends.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  WebTrends reports on the Search Phrase the visitor searched on, not the phrase you are advertising on. This means that you cannot match your WebTrends reports with your Google AdWords reports. Let&#8217;s say you are advertising Broad Match on the word &#8220;HBX&#8221; and the user searches at www.google.com on &#8220;visual workstation hbx&#8221;. Google AdWords will report a clickthrough on the word &#8220;HBX&#8221; while WebTrends reports &#8220;visual workstation hbx&#8221;. There is no way to match both reports and if you didn&#8217;t know about this &#8211; you should have had a lot of discussion with your Google AdWords Professional already.</p>
<p>So now we know that  your reports probably aren&#8217;t displaying the data you think they are displaying. Let&#8217;s fix it rightaway!</p>
<p>We are going to use a Visitor History parameter. WebTrends has 4 available for you; WT.seg_1, WT.seg_2, WT.seg_3 and WT.seg_4. These Visitor History are meant to be used for segmentation purposes but actually can be used for anything you would like to store. A great advantage of using a Visitor History parameter is that it will store the information in a database so that if a visitor visits your site on day 5 of the month through Google AdWords and converts 20 days later, WebTrends will be able to report on this. If you&#8217;d use a regular parameter, ie. kw=&lt;keywords&gt;, WebTrends will only be able to report on behavior of the specific visit that has this information.</p>
<p>Ok I assume you are not using the WT.seg_1 yet, so we will add it to your URL. The value will be the keyword that you are advertising on at Google AdWords, resulting in this Query Parameter to be used in your landing page URL: WT.seg_1={keyword:nil} Google AdWords will automatically replace {keyword:nil} with the keyword you were advertising on. In this example it will eventually look like: WT.seg_1=HBX. More information about <a href="http://adwords.google.co.uk/support/bin/answer.py?answer=74996" rel="nofollow" title="Google AdWords Keyword Insertion"  target="_blank">Google AdWords Keyword Insertion can be found here</a>.</p>
<p style="text-align: center;"><a href="http://www.omtrends.com/wp-content/google-adwords-keyword-insertion.jpg"title="Google AdWords keyword insertion"  rel="lightbox[169]"><img class="aligncenter" src="http://www.omtrends.com/wp-content/google-adwords-keyword-insertion.jpg" alt="Google AdWords keyword insertion" width="640" height="182" /></a></p>
<p>As you can see we also use the WT.mc_id campaign parameter. We add this to see which overall campaign performance in our campaign overview report. The gclid parameter is being added by Google AdWords because of the <a href="https://adwords.google.com/support/bin/answer.py?answer=55590&amp;query=gclid&amp;topic=&amp;type=f&amp;onClick=" rel="nofollow" title="Google AdWords auto tagging of destination URLs"  target="_blank">Google Analytics auto-tagging of AdWords destination URLs</a>.</p>
<p style="text-align: center;">Eventually, when you would click on the Google AdWords adversitement, the destination URL will look like:<a href="http://www.omtrends.com/wp-content/google-adwords-destination-url.jpg"title="Google AdWords Destination URL"  rel="lightbox[169]"></a><a title="Google AdWords Destination URL" href="http://www.omtrends.com/wp-content/google-adwords-destination-url.jpg" rel="lightbox[169]"><img class="aligncenter" src="http://www.omtrends.com/wp-content/google-adwords-destination-url.jpg" alt="Google AdWords Destination URL" width="640" height="37" /><br />
http://www.imetrix.nl/producten/Visual_Sciences.stm?WT.srch=1&amp;WT.mc_id=PRHB&amp;WT.seg_1=hbx&amp;gclid=CKemrfi56I8CFQuuQwod6hU4Dw</a></p>
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