Online Marketing Trends

Apparently Google’sAdsense Site Targeting has been a little bit less relevant last week.According to Robyn Google has pushed a lot of advertisements from Ford to blogs.

While car enthusiasts and automobile sites may be happy to display a highly-relevant ad featuring the Ford Explorer, many online sites> not directly publishing auto-related content are up-in-arms that Ford was allowed to purchase a large chunk of advertising on blogs this week.

http://sleepyblogger.com/2005/12/googles-advertising-faux-pas.html

Aaron from SEObook.com writes about the advertisements:

By Google delivering those damn Explorer ads that are so far off target they are teaching site visitors to ignore the ads, and may be costing themselves and publishers a lot more than they realize. If people learn to ignore textual ads then funding good content production is much harder. If people can’t afford to make good content then Google is going to be full of garbage.

http://www.seobook.com/archives/001429.shtml

Meanwhile, the Google Adsense blog has published an “refresher” about Site Targeting:

Some of you have asked, “How is an ad for an off-road vehicle targeted to my pages about hiking?” Excellent question! Contextual targeting, or targeting the text on your site (the primary targeting mechanism of AdSense), is only one form of targeting. With the launch of the site targeting program, advertisers can select sites that are relevant to their prospective visitors, thereby targeting an audience, not just content. So although the ad campaign may not be targeted directly to your site’s content, it will be relevant to the specific or general interests of your readers. AdSense has always been, and will always remain, a targeted advertising system — we’re just implementing new targeting approaches to help you monetize.

http://adsense.blogspot.com/2005/12/site-targeting-refresher.html

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